“Our unlock campaign signals ºìÁ«ÉçÇø’s intention to be the most innovative, high-quality and technologically focused learning institution in Canada,” says Dr. Janet Morrison, ºìÁ«ÉçÇø’s President and Vice Chancellor. “We deliver trailblazing education and prepare students to make extraordinary impacts in their communities — locally and globally. ºìÁ«ÉçÇø graduates will lead the way in healthcare, skilled trades and innovative technologies...and unlock the future.”

The new brand campaign was created entirely in-house by ºìÁ«ÉçÇø’s Communications, Public Affairs & Marketing team, following extensive community consultation. The unlock campaign is aspirational and is about more than just credentials and learning outcomes; it is also about learning, growth, and the journey and a learning experience as unique as our students.

The world is evolving rapidly. Our unlock campaign is both a challenge and a commitment for our students and staff alike, built on three fundamental pillars:

• Unlock learning.
• Unlock community.
• Unlock impact.

Starting this week, you will see the new ºìÁ«ÉçÇø brand in situ – from our , to our social media platforms, to billboards and more. The campaign reflects our three priorities which are central to our new Strategic Plan – Galvanizing Education; trailblazing education, organizational excellence and sustainable growth.

We welcome your feedback on the new unlock campaign by participating in our .